I received an email from someone confused about this ad. It is actually very simple, but I don't mind explaining. High Desert Tires = Long Lasting. You see all the dead tires, but the High Desert one is all shiny and new at the end. If you are going to exagerate in an ad you should go over the top, otherwise it sounds like a lie.
Copywriting for tv, radio, print and web. Need press releases, newsletters, brochures, case studies etc? I also edit, and give expert advise. Love to hear from you.