The client, Wiley Wallaby, sells all kinds of crazy licorice flavors. This one is low sugar, no gluton, etc. I was trying to come up with a clever way of keeping that fun and came up with this idea. Licorice can be brutal.
The last assignment I worked on at B&P Advertising was to come up with a campaign for Resorts World Las Vegas. I came up with this angle and tagline, Rule the World, as a way to showcase everything the resort has to offer while making it about the customer experience. Rule the Day, Rule the Night, Rule the World, etc. You can catch that billboard series on the way to the airport from Trop.
We won a Shorty Award for this one. That was pretty cool.
I think the idea of using employees as the white rabbit leading us through a tableau of celebrity is what holds these together. My thinking was, that would give people a realistic anchor, so it's not just a random spectacle. The viewer might have a reason to participate in the suspended disbelief. That, and the line at the end making it about the viewer instead of about the hotel. All of that was thought out.
I think the idea of using employees as the white rabbit leading us through a tableau of celebrity is what holds these together. My thinking was, that would give people a realistic anchor, so it's not just a random spectacle. The viewer might have a reason to participate in the suspended disbelief. That, and the line at the end making it about the viewer instead of about the hotel. All of that was thought out.
This was for an event held to raise money for Vegas sports, specifically the building of the Raider's stadium and that hunt to buy a team. I know it looks all blurry and weird now. Just hit play I think you'll like where it's going. It actually might be my personal favorite even though it never got a penny of budget or a second of air time outside of this private event.
The Luxor video above won a local videography award. I was very happy with how it turned out and I think everyone else was as well.
The next couple of spots were for conventions and business meetings at MGM Grand.
Fairly basic concept that performed pretty well.
The social media folk were pretty happy with this one. This came with all kinds of moving parts. Little definition cards, coasters, posters, some of that you'll see under the "print" tab. Coming up with the definitions was a lot of fun.
The Beerhaus campaign also made the social folk pretty happy. So, that was good.
Fast. Simple. Effective. Honestly not sure why it's still on my site. I think I like the plate moving into the frame and the timing or something.
"Time" was a feel-good branding piece made about 3 months before that New Year. Had I written it closer to that specific New Year it would have been a different piece entirely. The tone no longer matched the times.
Below are some screenshots of some presentation decks. Though I'm an introvert (I've never met a good writer who wasn't), I do prefer to present my own concepts--and to be on standby when I've contributed to another team member's concept. This way has the best track record for getting a client to do the right thing, in my experience.
This is one of my favorites that I worked on. At the time I came up with this concept, through writing the scripts and presentation, I was not getting paid by my agency due to COVID. They were on the brink of closing their doors so I volunteered to try to help land this one client. That ended up not happening and I quit that agency when they tried to hire us back for a significant pay cut. For the longest time I had no clue what happened to this, but luckily the CD who put the deck together still had it, so, here it is. He's not with them either now which is why I feel kinda lucky I got a hold of it.
| group_1_super_secret.pdf |