Website Copywriter in Las Vegas
Human websites, that Google loves too
(I can write a single page or fit content to an existing layout. But for the best results, follow the steps below)
1. My first step is to determine the benefits to the end-user, and then I build everything else based on a prioritized list of these benefits.
2. Before I write anything, I create a rough site map in plain old Microsoft Word. I organize categories and/or the benefits in the most concise, precise, user-friendly, and intuitive way possible. I'm always amazed at how convoluted even some professional, high-quality websites are. I look at everything from the end-user perspective, from the navigation to the footer, and what makes sense where.
3. For every category and/or benefit, I then come up with the branding and/or what angle to approach the subject from. This is the same way I treat an ad. Get attention -> Make a connection -> Solve a problem -> Encourage action.
4. With everything else in place, the content practically writes itself. At least for me it does. I use targeted SEO-friendly headlines that evoke some kind of an emotion and follow up with SEO-friendly personable, persuasive copy that fits the branding.
2. Before I write anything, I create a rough site map in plain old Microsoft Word. I organize categories and/or the benefits in the most concise, precise, user-friendly, and intuitive way possible. I'm always amazed at how convoluted even some professional, high-quality websites are. I look at everything from the end-user perspective, from the navigation to the footer, and what makes sense where.
3. For every category and/or benefit, I then come up with the branding and/or what angle to approach the subject from. This is the same way I treat an ad. Get attention -> Make a connection -> Solve a problem -> Encourage action.
4. With everything else in place, the content practically writes itself. At least for me it does. I use targeted SEO-friendly headlines that evoke some kind of an emotion and follow up with SEO-friendly personable, persuasive copy that fits the branding.